How To Get Publicity By Hooking Your Story
To A News Trend
Picture a typical newsroom...
A story breaks. Reporters scurry. Some are trying to find the facts so they can report what's really going on.
But most of the reporters working on the project are looking for additional information to supplement, localize, and personalize the story to their specific audience.
They're searching for experts, and for other stories that add a richness and different perspective to the hot news story.
And what oftentimes happens in these situations is that stories get run, because they're related to the news trend, that may not have gotten run otherwise. Not because they're not good, but because they weren't newsworthy - but now they are because of the tie to the main story.
That's where the opportunity lies for you - to figure out ways to relate your pitch to the news of the day. Then to ride its coattails to get the press you desire.
And this works for all the different media types. For example, did you know that there are 10,000 radio shows across the nation, looking for 4,000 guests per day? Many of those are looking to provide additional insights and discussion fodder to their loyal listeners.
This audio CD features Dan Janal interviewing Jill Lublin, co-author of Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars, providing 60 minutes of techniques and ideas on how you can tie your story to hot news trends.
In it you'll learn:
Why it's important to tie into news trends
The most important question to ask a reporter when you get them on the phone when you're pitching a news tie-in story
- What's the best way to contact a reporter in the midst of breaking news stories
- How to find out who the best person is to contact about breaking news
- How to figure out the pitch that will make your story fit into the breaking news
- What topics are evergreen - which stories that are always in style
- How to tie into holidays
- The power of honestly complimenting reporters and how to do it without it looking like you're trying to get something out of them
- How to make repeated pitches to the same reporter without bugging them
- The mindset that makes all the difference as to whether your story gets picked up or not
- The rule of 7 contacts with a reporter - how to make it work for you
- The best place to buy a list of media contacts in your area of expertise
- How those who pick up the phone and call reporters and producers to pitch their news-related stories are those who get the publicity
- How press releases fit into the process of hooking your stories to news trends
- How most reporters REALLY feel about press releases
- How to turn an argument you're having with someone into publicity
- Tips on how to turn a trade show into a bunch of publicity for yourself
- The single most important thing you can do as a seeker of publicity
Learning this technique is the key to substantially increasing your success rate in pitching stories. Pick up your copy today!
 Price: $39.95 plus shipping and handling
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