NEW! How to Hire the Perfect Publicist

Thousands of business owners, authors, entrepreneurs and corporate marketers who  have a product or service to sell already know this important fact about  publicity.

You don’t have to have deep pockets or lots of spare time to  launch a powerful publicity campaign that results in thousands of dollars in free print space and air time. You can hire a publicist to do it for  you.

In fact, if you know exactly where to look, you can find a  publicist who the media already love. I call those kinds of publicists  perfect publicists because they get the job done for you and for the busy  reporters and editors who you want to attract--whether you want to be on CNN or  your community newspaper. Here’s how they do it:

They have a hot list of media contacts at newspapers, magazines and TV stations where you want your story to appear--or they know how to create the list.

• They can deliver a snappy, succinct telephone pitch in 15 to 30  seconds.
• They can create a clever media kit that reporters won't toss in  the newsroom wastebasket along with all the others.
• They understand how to take the contents of that same media kit  and put it at your website so reporters can access information about you  within seconds, without you having to spend money on expensive overnight  deliveries.
• They know exactly what you need to accomplish in a publicity  campaign and how to help you do it.
• They invest time developing and nurturing strong  relationships with their media contacts.
• They learn the wants and needs of the audience that reads a  particular magazine where you want coverage.
• They use enticing email messages to catch the attention of busy  reporters and editors.
• They invest in up-to-date media directories that explain when  to call, when to send an email and when to snail-mail a letter.

These perfect publicists know all the ways to make the media’s  job easy. They are a valuable link between you and reporters, editors,  photographers, news directors, talk show producers and assignment editors.

Finding the perfect publicist is like striking gold. Their hard work  and tenacity will produce thousands of dollars in free publicity for your  product, service, cause or issue.

The fact is, though, too many people make the mistake of hiring the first publicist who comes along. So sometimes they’re stuck with the Publicist from Hell who eventually costs them thousands of dollars in lost money and lost reputation. I know because I get dozens of email messages from people who are kicking themselves for wasting money on bad publicists with nothing to show for it.

So who are the Publicists from Hell?

• They’re the ones who are pushy and obnoxious.
• They can’t take no for an answer.
• They’re clueless that the story they’re pitching isn’t a good match with the media outlet they’re calling.
• They write multi-page, rambling news releases and bury the gist of the story in the 6th paragraph.
• They follow up every news release with an annoying phone call to ask the media outlet, “Did you get my release?”, and “Do you know if you will  use it?” And they do this on your nickel.

These pesky publicists will waste your money. They also will  damage your reputation.

Among the most frequent questions I hear from readers of my ezine, The Publicity Hound’s Tips of the Week, is Where do I go to hire a publicist?

I tell them it depends entirely on what they need.

Authors often have asked, “Can you recommend a good book publicist  who’s affordable and knows what they’re doing?

Of course I can. But I won't. That’s because I have no idea whether the person I would recommend has experience in your genre. I don’t know your budget. I don’t know if you and the publicist would work well together, or whether the book publicist would have contacts in the media you need to hit.

Almost every week, the questions about publicists kept coming.

So I started researching. I asked readers of my newsletter to tell me about their experiences “good and bad” with publicists. I asked publicists to share their stories about the perfect clients, as well as the Clients from Hell.

Clients told me about their nightmare stories. Some of them said they unknowingly threw thousands of dollars down  the drain by never checking references. Others admitted that they failed  to sign a letter of agreement, so they didn’t find out until the project was over exactly what they were getting. Others said their book publicists had few contacts with the media outlets that were most important to their  publicity campaigns.

The response was so quick and so overwhelming that I decided to find out what other books have been published on the topic.

I couldn't fine one! Several books devoted to the broad topic of public relations offer just a few pages on how to hire a good PR firm. But I  couldn’t find a comprehensive publication anywhere that explains  everything you need to know about hiring a publicist, whether you’re on a  shoestring budget or embarking on a major corporate PR campaign.

So I took it a step further and continued my research. I called successful publicists  who I knew. I contacted authors who had used literary publicists and asked them what they wished they had done differently.

Then after a series of even more interviews, I wrote HOW TO HIRE THE PERFECT PUBLICIST, an 85-page ebook.

If you researched all of the above, it would take you at least three weeks (I know because that's how long it took me). Organizing your research and putting it into a usable format would take you another week (I did  that too). You don't need to spend almost a month figuring out how to hire a publicist because I've done it for you. Your time is better spent on other tasks that are for more profitable.

Hiring a publicist doesn’t have to be guesswork anymore. I show you in step-by-step detail how to do it while saving thousands of  dollars and hours of aggravation. HOW TO HIRE THE PERFECT PUBLICIST shows you several hundred ways to find the publicist who is the best fit for you.

Powerful Expertise, Powerful  Results, Powerful Testimonials

A lot of public relations experts out there will tell you what they want you to hear. If they’re  from a big PR agency that bills hourly, they will tell you all the reasons their billing method is the best, and why you should hire them. If they’re a sole proprietor and bill by the project, they will give you all the reasons why they’re the best publicist for your needs, often without even knowing what you need.

I’m different. I wouldn’t tell you which I think is best for you until I know exactly what you need, what you must accomplish through publicity, how much you can afford, or the kind of publicist who would work best  with you. By the time you're done with my ebook, you'll be able to reach your  own conclusion rather quickly.

Why should you follow my suggestions?

Because many publicists and media people are among the more than 8,000 subscribers who read my electronic newsletter, “The Publicity Hound’s Tips of the Week”. Thousands of people who want publicity buy  my special reports, ebooks, teleseminar tapes and CDs, and other educational tools. They take advantage of my consulting services and attend my workshops on  how to work with the media.

More Than 307 Powerful Techniques!

Here’s what my ebook includes:

• 16 situations when you should hire a publicist, and 2 situations when you should not.
• My 10 favorite resources where you can learn more about  publicity so you can speak the language used by publicists and the media.
• 14 ways to avoid hiring the Publicist from  Hell.
• 19 places to look for the perfect publicists, including literary publicists and music publicists.
• 2 places you should never look.
• The 4 ways publicists set their fees and the advantages and  disadvantages of each.
• 11 questions you must answer before you start interviewing candidates.
• 6 things to ask each candidate during the first phone call.
• 15 questions to ask about their background and  experience during the face-to-face or telephone interview.
• 5 things you must know about your key contact if you're working  with a PR firm.
• 6 questions to ask about how documents are created and  approved.
• 7 important things you should know about a publicist's  communication style.
• 22 more questions you must ask about the work they will do for  you.
• 5 things you must know about how to judge the success of their efforts.
• How to know whether there’s good “chemistry” between you and  the publicist.
• The 15 most important traits to look for in the perfect publicist.
• 12 questions to ask former clients when you check  references.
• 9 things you must never do when working with your publicist.
• 15 ways to help your publicist help you.
• Valuable advice for authors who need a literary publicist.
• 10 places to find great literary publicists.
• 50 tips for musicians who need a music publicist.
• Valuable tools for publicists and self-promoters.

Here’s What They’re Saying About the Ebook:

“I suspect that if I had read this ebook right before my book “This is the Place” was released, it would have saved me approximately $2,500. That was the cost of a very hard lesson learned.”

Carolyn Howard-Johnson
Author
Utah

“I wish I would have had HOW TO HIRE THE PERFECT PUBLICIST years ago. The content is excellent, the ebook is easy to understand and navigate, and the ideas, tips and resources will potentially save businesses thousands of dollars in hiring mistakes and poor resources. If you are in need of a professional publicist or are venturing into the realm of self-promoting, read this first.”

Bill  Gluth
Creative Life Mentoring
Surprise, Arizona

“This content-rich book doesn't hold back anything concerning the agonies of finding a  good publicist. It presents the good with the bad and in such an organized way, the reader can start putting the information to work immediately. If it's true, as some people say, that it's as hard to find a good publicist as it is to come across an honest used car salesman, then this book has cut through the mystique with factual and practical information that gives below-par publicists nowhere to hide.

Sharon Dotson, APR
Bayou City Public  Relations
Houston, Texas

Features of the Book You Will Love:

• 85 pages with easy-to-follow sections
• An extensive 25-point checklist that will help you rank  your final candidates
• A glossary of more than 50 media terms that will save you  time when working with your publicist.
• Instructions on how to read and navigate a PDF file if you're  not familiar with this format

Who Will Benefit Most from This  Information?

• Corporate decision-makers who want to work with PR firms
• Small business people and entrepreneurs who want big results from a small budget
• Authors and small publishers who are selling new books or want to kick-start an ongoing publicity campaign
• Entertainers who need a music publicist or entertainment publicist
• Non-profit agencies and those managing public awareness  campaigns
• Publicists who want to educate their clients

If you are committed to hiring the very best publicist possible, make the most of this opportunity. Don’t spend weeks interviewing publicists who aren’t a good fit. Don’t spend hundreds of dollars on expensive classified ads. Don’t rack up needless long-distance phone charges searching high and low for a publicist. Follow the steps I teach in this ebook.

Buy this great book now for only $47.00 by using the bar below.

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