The Dangerous Hidden Secrets of
Print and Broadcast Reporters
Joan Stewart interviews author and former reporter Al Guyant (A 1-hour live tele seminar)
You will learn:
- Why it’s a myth that reporters are objective
- 6 typical characteristics of newspaper reporters
- Handling tactics for dealing with them
- 2 strengths of newspaper reporters
- 3 weaknesses of newspaper reporters
- What to do and say if a reporter pushes a story to its limits and you want to end the interview
- 3 things to give a newspaper reporter that will help them write a more accurate story
- 3 things you must NEVER offer to newspaper reporters
- 3 typical characteristics of TV reporters
- 5 weakness of TV reporters
- What to do if TV reporters botch your story
- What you should not try to explain to TV reporters
- 2 things to expect from radio reporters
- How to find out if a radio reporter understands what you have just told them
- Why radio reporters don’t view media kits as very helpful
- Why radio reporters ask you the same question several different ways
- The best day of the week to give radio reporters your story especially if it’s a scoop!
- 2 characteristics of wire service reporters
- The major strength of wire service reporters
- 3 reasons to give your exclusive story to the Associated Press
- The real reason you should ask for a correction if the story is inaccurate
- What to do to persuade a wire service reporter to kill a story
- 3 traits of reporters and freelancers who write for trade publications
- The big disadvantage of working with trade publications
- The surprise question a trade press editor might ask you and how you should respond
- What to offer a reporter at a trade journal
- Where to find hundreds of trick questions reporters might ask you and advice on how to respond
- The major types of trick questions
- What to say when a reporter asks you about your opinion
- The question a reporter might ask that should make you duck and how to answer it
- A sneaky trick reporters use to encourage you to spill the beans
 The Columbo approach to interviews that can catch you off guard- How to answer the multiple choice question
PLUS a free chapter from the book BEAT THE PRESS by Al Guyant and Shirley Fulton that goes into great detail about the traits of the various types of reporters
$39.95 plus shipping & handling
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